Tom Bradley enjoyed the same type of love affair from the media that Barack Obama does today. Both candidates have appeared larger than life and hardly fallible. Indeed, both have compelling stories and project as decent, well-intentioned public servants. That is part of their appeal. But when the lights of the campaign shined brightly on the candidates, their flaws became more apparent.
In short, Mr. Bradley was defeated because he was too liberal, not too black. Mr. Obama was struggling in the polls until the economic news distracted voters from becoming more aware of how liberal he really is. If John McCain wins, the Bradley Effect will be trotted out to explain it. Nevertheless, it will be Mr. Obama's political views, not his skin color, that voters reject.
Chello seeded another take on this topic written by Blair Levin, a Bradley staffer: What Bradley Effect?
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